Based on a highly acclaimed public television series, this book takes the reader on a heartwarming and profound journey to find lasting happiness. Stonyfield Farm. The Body Shop. All leaders in the All leaders in the socially responsible business movement—and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg Prosperity for All In this visionary book, Operation HOPE founder and successful businessman John Hope Bryant offers a strategy for revitalizing the American dream by investing in the prosperity and education of disadvantaged communities.
He exposes the historical roots of Being a lifelong learner is one of the secrets to happiness, Being a lifelong learner is one of the secrets to happiness, success, and personal fulfillment. Kay Peterson and David Kolb have the answer. They offer deep, research-based insights Berrett-Koehler Publishers. BK Business. When experts paint a picture of volunteerism, especially in America, they tend to use a very broad brush.
An estimated twenty billion hours were volunteered in , we are told. However, when we put those hours under a microscope, we find that less than 10 percent were directed toward organizations that offer services to the needy. This has led to charges that volunteerism too frequently skirts core problems and rather is often reduced to activities that are not as vital to society. Is such criticism correct? After all, we need people to volunteer to run school bake sales, serve as museum docents, participate in hospital auxiliaries, and give time to organizations that generally round out the quality of life in our neighborhoods and communities.
However, we also need to find ways to induce more people to tackle our most challenging social issues—for instance, tutoring at-risk children today less than 4 percent of volunteers work with poor kids. This is where I feel corporate social investing can make an important difference. One of the ten steps in the corporate social investing model says that there needs to be a significant business reason for any commitment a company makes to a nonprofit.
That might suggest that most human service ventures such as soup kitchens, homeless centers, neighborhood revitalization efforts, and so on will not qualify as candidates for volunteer activities that a corporation would promote. Actually, these types of volunteer experiences have already been embraced by many companies and have proven themselves to be helpful in meeting business objectives. Some corporations use volunteer projects to hone management leadership skills, develop team cohesion, or strengthen employee morale.
Here are a few examples of the winners:. The Gap has an aggressive volunteer program, including working with AIDS groups, that connects the company with communities in which it does business. These company programs help explain why a group of large businesses surveyed by The Conference Board and independent sector gave volunteerism high marks.
Eighty percent stated that volunteer activities improved employee retention and enhanced training. Nearly as many companies—77 percent—said that volunteer programs benefited their strategic business objectives.
Corporate Philanthropy: Why and How
If corporate social investing does lead to more business-inspired volunteerism, new programs are likely to take on very different characteristics. Some companies may be in a position to set up highly structured volunteer programs with staff members assigned to handle administration duties H.
Fuller Company and Frontier Corporation, for example, already have employees working full-time on volunteer program management. Other corporations may follow the lead of the Calvert Group Bethesda, Maryland and permit workers to do several days of community service volunteer work without any loss of pay.
Fine—there are still many other cost-effective options open to businesses that are interested in helping employees find ways to volunteer on their own time.
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According to a survey conducted by The Conference Board for Points of Light, the methods companies use most frequently to encourage employee volunteerism are placing articles in internal and external publications, issuing personal letters of commendation; nominating employees for external awards, presenting certificates and plaques, organizing special events such as receptions with the company CEO, and recognizing increments of volunteer service with suitable gifts. These are not difficult or expensive commitments.
Nor are other strategies companies use to promote volunteerism or recognize employee volunteers. The potential return on investment from a well-thought-out employee volunteer strategy is too significant to ignore. However, the same principles a company uses to make and monitor financial investment decisions need to be applied to a business-based volunteerism initiative. The purpose of the program needs to be defined up-front Why is our company doing this?
All corporate social investments—whether of cash, products, land or equipment, or employee time—should be held to these basic investing standards. Corporate social investing holds much promise for redefining financial relationships between businesses and nonprofits. It would be unfortunate if Corporate Social Investing were to be categorized as just a business book.
It is meant to be much more than that. It is a resource that can be used to improve the lives of millions of people by creating new and powerful connections between the private sector and thousands upon thousands of nonprofit organizations. That someone could be any person who. Works for a profit-making business. Is an employee, board member, or active volunteer of a non-religious nonprofit organization. Owns stock in a publicly traded corporation. Is a faculty member or student in an undergraduate or. This action might not be possible to undo.
Are you sure you want to continue? Upload Sign In Join. Save For Later. Create a List. Read on the Scribd mobile app Download the free Scribd mobile app to read anytime, anywhere. Publisher: Berrett-Koehler Publishers, Inc. Ordering information for print editions Quantity sales.
The Confused State of Corporate Philanthropy 2. A New Way of Thinking and Acting 3. Step 1. Step 2. Extracting Business Value from Social Investments 5. Step 3. Step 4. Making a Declaration for Corporate Social Investing 7. Step 5. The CEO Endorsement 8.
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Be wary of emotional appeals, a favorite approach of some organizations. Demand facts, and don't accept vague explanations about the use of donors' dollars. This may provide a starting point to inquiring about the legitimacy of the charity. At least 36 states require that charities register annually. However, registration is not a stamp of government approval or endorsement of the charity. Whatever program you adopt, remember that CEO involvement is imperative.
You set the pace for others to follow. If you aren't enthusiastic, your employees won't be either. The bank's philanthropy has grown along with its customer base. As soon as the bank reached profitability, but before recovering its original capital, its board began to support community causes. The bank gives an annual gift to the Community Chest, provides nonprofit organizations with free checking accounts, sponsors athletic teams, buys space in ad books and more. Employees contribute to the Community Chest through payroll deductions.
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Frankly, we win a lot of customers and friends because of our gifts. So that Noll can avoid being perceived as the bad guy, an anonymous committee makes the funding decisions. DO IT [ top ] Form a committee to help identify worthy causes, run philanthropic events and generate excitement. Compile a list of agencies you might like to help.
Cull through solicitations you have received, and ask your Chamber of Commerce, municipal officials and employees for ideas. Check out charity ratings offered by services such as the American Institute of Philanthropy and the National Charities Information Bureau. Choose one or more charities whose objectives are compatible with your corporate mission, and determine how you can support them.
Distribute brochures, payroll deduction forms, sign-up sheets and other information among your employees. Post signs throughout the building. Plan a kickoff ceremony or work project to gain employee support. Invite charity representatives to speak or show a video about their programs.
Corporate Philanthropy: Why and How | Edward Lowe Foundation
Serve food. Send press releases to announce kickoff ceremonies and work projects. Activities, such as planting trees, coaching kids or awarding checks, make good photo ops. Additional steps to take as a business: Create a policy to provide paid leave while an employee engages in approved charitable activities. If that's too expensive, credit employees with compensatory time for a fraction of the time they volunteer, so the employee and company are contributing together. Some companies contribute x dollars to the charity for each hour of volunteer time an employee contributes.
Another way the company can join employees in a team effort is to match employee contributions to charities they select, typically up to a preset maximum. If you have an employer-sponsored volunteer day, provide day care for your employees' children. Assign a person in your company to look for opportunities to make donations of supplies, equipment or other in-kind services to needy organizations.
A guide for deciding how much to donate and where it is most in the company's interests to contribute.
Related Corporate Social Investing: The Breakthrough Strategy for Giving & Getting Corporate Contributions
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