In its new premises, Bigler will for example be able to process vegetables and produce its own sauces. Another example of keeping as many production steps as possible in house to meet the quality promise. Here, from my point of view, especially those products have a future that are easy to prepare, but leave the end user enough space to add his or her own touch.
By the way, I do not see a contradiction between our claim to offer traditional meat products to the best butcher's craftsmanship as well as convenience products, because the market knows different types of consumers. On the one hand magazines and TV shows with regard to cooking are booming, which stimulate consumers to carefully select their meat.
On the other hand, there are still plenty of people who are more interested in quick and easy preparation, yet value product quality. We simply want to address both.
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Online sales. With new players like Amazon Fresh, but also with existing retailers supplying this type of service more and more, online trading and home delivery of food products is increasing. But if you look at the food segment in Switzerland, you can see that the growth rates are comparatively low.
I am sure this area is interesting for certain niche products, but meat is simply a matter of trust - and the trust of consumers must be gained by the online retailer first. We are currently not active online, but we will certainly adjust to the needs of our customers if necessary. As far as the future of supermarkets is concerned, they now have a great opportunity to show their added value compared to online services. They can offer consumers a true shopping experience by allowing them to see and feel every item. This is quite important for fresh products, and particularly meat.
I believe the trend is moving away from megastores back towards shops that reproduce the traditional market setting in your local town square.
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Toggle navigation. The Bigler promise For approximately twenty years, Bigler has been present on the market with two different brands: Bigler as the umbrella name, and del Lago as the main brand in the self-service sector. Benefits of skin packaging What sometimes holds back the development of skin packaging for fresh meat is that the colour of the product inside the vacuum pack will be less red. You have no time to write your book?
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