Furthermore, Apple has not always behaved well. And yet, as the evidence against any sort of coherent social vision builds, Dormehl continues to shoehorn in increasingly irrelevant countercultural references. Indeed, much of the evidence from the interviewees flies in the face of a countercultural thesis. And although Dormehl continues to highlight superficial nods to radicalism such as the use of s rock bands to soundtrack product launches , The Apple Revolution increasingly resembles an old-fashioned capitalist tale of Schumpeterian creative destruction: an old model of production is replaced by a new.
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The Apple Revolution
Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod - the designers and programmers, the geeks, creatives and dreamers, they are all here.
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And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. Get A Copy. Paperback , pages. Published August 2nd by Virgin Books first published January 1st More Details Other Editions 4. Friend Reviews. To see what your friends thought of this book, please sign up.
To ask other readers questions about The Apple Revolution , please sign up. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Rating details. More filters. Sort order. Interesting too and somewhat related to a previous blog I published on Robert Noyce and the culture of Silicon Valley. Dormehl, the author, is convincing when he explains that Silicon Valley is the result of the counter-culture as much as the Midwest engineers coming to SV. Noyce might have agreed! I believe that very much. A funny anecdote is a woman going to the Homebrew Computer Club because nearly all the attendees were male.
You will learn about the history of the Apple logo [pages ] and the first killer apps word processing and spreadsheets.
I did not know Paul Lutus and John Draper. And what about Apple first ad campaigns! The Macintosh team still had all the piss and vinegar of a start-up. They called it Sillywood. Jobs merely reframed the idea as a necessary protective measure for creativity. In the final chapters, Dormehl addresses the Apple paradox of the counterculture becoming mainstream.
The tweaker inherits things as they are, and has to push and pull them toward some more nearly perfect solution.
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- The Apple Revolution!
Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. Life can be much broader once you discover one simple fact, and that is — everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. The minute that you understand that you can poke life and actually something will, you know if you push in, something will pop out the other side, that you can change it, you can mold it. By Luke Dormehl. And the void was digital.
But lo, there came upon the land, the shadow of Steven Jobs and Stephen Wozniak. And Steven Stephen beheld Apple. And it was good.
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And Apple begat Macintosh. And soon upon the land there began to appear, The Cult of Macintosh. For they had tasted of Apple. Russell W. But beware! The Apple Revolution by Luke Dormehl tells the same story, but follows a different path altogether. From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod — the designers and programmers, the geeks, creatives and dreamers, they are all here.
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From Steve Wozniak, who built the first breakthrough Apple computers, to Jony Ive, the young Brit who imagined the iPod - the designers and programmers, the geeks, creatives and dreamers, they are all here.
And at the centre of it all, a bearded and barefoot Steve Jobs, whose singular vision would will Apple Inc. SlideShare Explore Search You. Submit Search. Successfully reported this slideshow.
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