Instead, Health Marketing incorporates the theories, strategies, and core elements of other disciplines into its framework, as well as adds elements to other disciplines. The basic elements of Health Marketing reflect years of evidence-based research that analyze the needs, values and methods of exchange for different markets. Health Marketing is an integration of many disciplines and functions to meet the health needs of diverse populations.
As the National Center for Health Marketing and other experts around the world continue to research and use this framework, new information, examples and theories will be added to this growing field. Get Email Updates. To receive email updates about this page, enter your email address: Email Address. What's this? Links with this icon indicate that you are leaving the CDC website. Emerging issues and future directions of the field of health communication.
Health Communication. Across applied divides: Great debates of applied communication scholarship. New York : Routledge. Health communication as applied communication inquiry. Cissna Eds. The Handbook of Applied Communication Research pp. Allen, S. Problems in doctor—patient communication: The case of younger women with breast cancer. Critical Public Health , 11 , 39— Cegala, D.
Journal of Health Communication , 2 , — Information seeking and satisfaction with physician—patient communication among prostate cancer survivors. Health Communication , 23 , 62— Edwards, A. Understanding risk and lessons for clinical risk communication about treatment preferences. Quality in Health Care , 10 Suppl. Gittell, J. Impact of relational coordination on quality of care, postoperative pain and functioning, and length of stay: A nine-hospital study of surgical patients. Medical Care , 38 , — Larson, E. Clinical empathy as emotional labor in the patient-physician relationship.
Journal of the American Medical Association , , — Ledford, C. Patient Education and Counseling , 80 , Lloyd, A.
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Quality and Safety in Health Care , 10 Suppl. Mirivel, J. The physical examination in cosmetic surgery: Communication strategies to promote the desirability of surgery. Health Communication , 23 , — Roter, D. Can e-mail messages between patients and physicians be patient-centered?
Health Communication , 23 , 80— Saultz, J. Interpersonal continuity of care and patient satisfaction: A critical review. Annals of Family Medicine , 2 , — The use of humor to promote patient-centered care. Journal of Applied Communication Research , 35 , — Sparks , L. A patient-centered approach to breaking bad news: Communication guidelines for health care providers. Engaging health communication. J Socha and M. The positive side of interpersonal communication pp.
Stewart, M. Effective physician—patient communication and health outcomes: A review. Canadian Medical Association Journal , , — Vanderford, M. Communication challenges for experienced clinicians: Topics for an advanced communication curriculum. Health Communication , 13 , — Walker , K. Investigating the physician-patient relationship: Examining emerging themes.
Health Communication , 14 , 45— Albrecht, T. Social support, social networks, and health.
Health communication message design : theory and practice (Book, ) [devyzuzyvoby.tk]
Thompson, A. Dorsey, K. Parrott Eds. Mahwah , NJ : Erlbaum. Baus, R. Caregiving and social support: A twenty-first century challenge for college students. Communication Quarterly , 53 , — Braithwaite, D. How people with disabilities communicatively manage assistance: Helping as instrumental social support.
Journal of Applied Communication Research , 31 , 1— Brashers D. Health Communication , 16 , — Egbert, N. The role of social support in the family and community integration of right-hemisphere stroke survivors. Health Communication , 20 , 45— Frey, L. Barbee Eds. Thousand Oaks , CA : Sage. Miczo, N. Stressors and social support perceptions predict illness attitudes and care-seeking intentions: Re-examining the sick role.
Oetzel, J. Social support and social undermining as correlates for alcohol, drug, and mental disorders in American Indian women presenting for primary care at an Indian health service hospital. Journal of Health Communication , 12 , — Query, J. Assessing communication competence in an online study: Toward informing subsequent interventions among older adults with cancer, their lay caregivers, and peers. Health Communication, 15 , — Robinson, J. Impersonal, interpersonal, and hyperpersonal social support: Cancer and older adults.
Health Communication , 2 , — Wright, K. Communication and support groups for people living with cancer. Kreps Eds. Cresskill , NJ : Hampton Press.
Campo, S. Carragee Eds. Communication for social change pp. Case, D. From two-step flow to the internet: The changing array of sources for genetics information seeking. Chang, B. Bridging the digital divide: Reaching vulnerable populations. Journal of the American Medical Informatics Association , 11 , — Davis, J.
Disenfranchising the disabled: The inaccessibility of internet-based health information. Journal of Health Communication , 7 , — Dunleavy, V. A comparative study of sources of health information and access to preventive care among low income chronic drug users. Communication Research Reports , 22 , — Joh nson, J. Health information seeking. Johnson, J.
A model of understanding and affecting cancer genetics information seeking. Moore, S. Cultural competence and barriers to the delivery of health care. Moore Eds. Ray, E. Case studies in communication and is enfranchisement: Applications to social health issues. Hillsdale , NJ : Erlbaum. Communication and disenfranchisement: Social health issues and implications. Donchin, Y. A look into the nature and causes of human errors in the intensive care unit. Quality and Safety in Health Care , 12 , — Eisenberg, E.
Communication in emergency medicine: Implications for patient safety. Communication Monographs , 72 , — Kohn, L. To err is human: Building a safer health system. Lyon, A. McKnight, L. Perceived information needs and communication difficulties of inpatient physicians and nurses. Berry , T. SARS wars: An examination of the quantity and construction of health information in the news media. Health Communication , 21 , 35— Gibson, T. Gill, E. Goodyear-Smith, F.
Immunization in the print media—Perspectives presented by the press. The silicone breast implant story: Communication and uncertainty. Backer, T. Designing health communication campaigns : What works? Beaudoin, C. Evaluating the effects of a youth health media campaign. Social norms and expectancy violation theories: Assessing the effectiveness of health communication campaigns. Communication Monographs , 71 , — Cho, H.
Fear appeals for individuals in different stages of change: Intended and unintended effects and implications on public health campaigns. Health Communication , 20 , 91— Unintended effects of health communication campaigns. Journal of Communication , 57 , — Cohen, E. Anti-smoking media campaign messages: Theory and practice. Health Communication , 22 , 91— Dutta-Bergman, M.
Theory and practice in health communication campaigns: A critical interrogation. Health Communication , 18 , — Fishbein, M. Avoiding the boomerang: Testing the relative effectiveness of antidrug public service announcements before a national campaign. American Journal of Public Health , 92 , — Journal of Health Communication, 13 , — Hornik, R. Public health communication: Evidence for behavior change. Lindsey, L. Understanding optimal nutrition among women of childbearing age in the United States and Puerto Rico : Employing formative research to lay the foundation for national birth defects prevention campaigns.
Maibach, E. Ratzan Ed. Designing health messages: Approaches from communication theory and public health practice. Morgan, S. Communicating about gifts of life: The effect of knowledge, attitudes, and altruism on behavior and behavioral intentions regarding organ donation. Journal of Applied Communication Research , 30 , — Noar, S. A year retrospective of research in health mass media campaigns: Where do we go from here?
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Journal of Health Communication , 11 , 21— Randolph , W. Lessons learned from public health mass media campaigns: Marketing health in a crowded media world. Annual Review of Public Health , 25 , — Rimal, R. Closing the knowledge-behavior gap in health promotion: The mediating role of self-efficacy. Health Communication , 12 , — Salmon, C. Using media campaigns for health promotion.
Parrot Eds. Slater, M. Specification and misspecification of theoretical foundations and logic models for health communication campaigns. Health Communication , 20 , — Effects of threatening and announcer differences on responses to televised alcohol warnings. Journal of Applied Communication Research , 30 , 27— Brashers, D. Information seeking and avoiding in health contexts.
Human Communication Research, 28 , — Opportunities for health communication scholarship to shape public health policy and practice: Examples from the National Cancer Institute. Atlantic Communication Journal, 20 , Translating health communication research into practice: The influence of health communication scholarship on health policy, practice, and outcomes.
Thompson, R. Parrott, and J. Nussbaum, Eds. The pervasive role of information in health care: Implications for health communication policy. Anderson Ed. Brown, P. Naming and framing: The social construction of diagnosis and illness. Journal of Health and Social Behavior , 35 Extra issue , 34— Communication practices in the social construction of health in an AIDS residence.
Journal of Health Psychology , 1 , — Sharf, B. Illness narratives and the social construction of health. Gibbs, R. Health Communication , 14 , — Arora, N. Social Science and Medicine , 57 , — Thorne, S. Patient—provider communication in chronic illness: A health promotion window of opportunity.
Health communication message design : theory and practice
Family and Community Health , 29 Suppl. Morgan, J. Journal of Applied Communication Research , 29 , — Greenfield , S. Expanding patient involvement in care: Effects on patient outcomes. Annals of Internal Medicine , , — Harrington, N. Health Communication , 21 , — Polk, D. Health Communication, 18, — Beach, W.
Uncertain family trajectories: Interactional consequences of cancer diagnosis, treatment, and prognosis.
Journal of Social and Personal Relationships , 21 , 8— Ellingson, L. Interdisciplinary health care teamwork in the clinic backstage. Journal of Applied Communication Research , 31 , 93— Apker, J.
Negotiating status and identity tensions in healthcare team interactions: An exploration of nurse role dialectics. Journal of Applied Communication Research , 33 , 93— Shaw, B. Journal of Health Communication , 5 , — Toller, P. Negotiation of dialectical contradictions by parents who have experienced the death of a child. Journal of Applied Communication Research , 33 , 46— Gillespie, S.
The politics of breathing: Asthmatic Medicaid patients under managed care. Journal of Applied Communication Research , 29 , 97— Von Korff, M. Collaborative management of chronic illness. Anderson, C. The delivery of health care in faith-based organizations: Parish nurses as promoters of health.
Schuster, M. A different place to birth: A material rhetoric analysis of Baby Haven, a free-standing birth center. Primary sources of health information: Comparisons in the domain of health attitudes, health cognitions, and health behaviors. Basu, A. Centralizing context and culture in the co-construction of health: Localizing and vocalizing health meanings in rural India. Conrad, C. Confronting free market romanticism: Health care reform in the least likely place. Charon, R. Narrative medicine: Honoring the stories of illness. New York: Oxford University Press. Transforming emergency medicine through narrative: Qualitative action research at a community hospital.
Health Communication , 19 , — It also suggests creative strategies for communicating with diverse audiences. The book is useful for students in health communication and public health, scholars, and practitioners, who are interested in communicating with diverse communities about health issues. Schiavo, Renata. Health communication: From theory to practice. San Francisco: Jossey-Bass. A comprehensive introduction to current issues, theories, and special topics in health communication, combined with a guide to health communication campaigns and program development.
The book is designed as an introductory text for students and professionals with no significant field experience, but it also includes advanced topics for health communication practitioners and researchers. It is well indexed, making the book ideal for students who wish to delve deeper into a particular topic. Thomas, Richard K. Health communication. New York: Springer. This book provides a broad background in health communication, with examples of successful applications.
It covers basic theory, design strategies for health campaigns, and program evaluation. Includes a discussion on interactive health media in addition to traditional mass media, and covers ways to reach at-risk populations. Effective health risk messages: A step-by-step guide. This book provides instructions for developing theoretically based campaign messages. Introduces theories that inform message development and campaign evaluation. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students, and can serve as a supplementary text for public health and health communication classes.
Wright, Kevin B. Health communication in the 21st century. Malden, MA: Wiley-Blackwell. This book was written by communication scholars and, as such, has a distinct communication point of view. It is suitable for undergraduate students in an introductory course in health communication, and includes sections on social and cultural contexts, new media, interpersonal communication issues, and emerging challenges.
It also can work for students in communication and health-care professions.
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