The Well-Fed Writer : Peter Bowerman :
Our Goals — What is the overall goal of the copy? Is it sales, opt-ins, opinions or feedback. Strategies — Have we decided on the best strategy? Who is going to tell us if we have achieved our goals? End user Reaction — What is the end game?
Much like our goals we must know what we want out of the copy. This is amazing! A thesaurus for advertising copywriters. Where has it been all my life? Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell.
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